Join Erice McNeff of Everbloom Floral Design for the first installment of her three-part series on Brand Activation in the floral industry. In this video, Erice demystifies the business side of brand work, focusing on how to make this innovative field a lucrative part of your floral career.
Erice begins with some tips on identifying and creating Brand Activation opportunities in your market, and then dives into the most important aspect, pricing. Drawing from her experience, she shares her methods for setting prices that truly reflect the value of your work and ensure profitability. You'll learn how to calculate costs, including materials, labor, and overhead. Erice's insights will help you develop a pricing structure that's both competitive and profitable, setting you up for success in this exciting field.
Whether you're an experienced florist looking to diversify or a newcomer exploring alternative paths in the floral industry, this video offers invaluable knowledge to help you turn Brand Activation into a thriving part of your business.
Enjoy the video below, and let us know your thoughts in the comments!