Based on the number of Instagram likes they rack up (pun intended) I think it's pretty safe to say that everyone LOVES a good Mayesh Flower Pull. They're bursting with gorgeous blooms in delicious color palettes, just waiting to be turned into something magical. But what exactly IS a Mayesh Pull? How do they work, and how can you get your hands on one?
Kelly Girard of our LAX shipping department is the creative force behind these pulls, and she let us in on her process! Because the shipping department works virtually with their customers, many designers depend on their sales rep to be their eyes in the cooler, and send them beautiful product without the customer even seeing it in person. There is a great deal of trust that must be established between sales rep & customer, and while everyone has their own way of doing that, "Kelly Pulls" have become her way of working virtually with customers!
Before the actual pull process begins, Kelly gets to know her clients individually - their tastes, their flower preferences, how they work, etc. Our Mayesh Design Star, Christy of Colonial House of Flowers, depends on Kelly Pulls on a consistent basis, and will be the first to explain the excitement she feels when she opens a new Mayesh box filled with goodies hand-picked for her.
Another benefit of these pulls is to give our customers exclusive product opportunities. This is a chance for you to see unusual seasonal flowers that may not be listed on a price list. Mayesh Pulls are also a fabulous way to buy US grown flowers - with the American Grown Pull, our branches have the flexibility to select the "best of the best" that day!
So, without further ado, let's find out just how it works, and the process that goes into creating those magical racks:
As I’m sure we’ve all experienced before, what you envision and put down on paper doesn’t always come together properly in person. Shades of flowers can shift throughout the seasons, quality can shift from week to week, cost can shift day by day.
The advantage of a Mayesh Pull is that you are being guided by the industry’s finest to ensure you have the best quality flowers that flow in a cohesive color palette.
And the best part is… it fits within your budget!
Though these pulls were first started by Kelly as a solution for the virtual nature of our shipping department, lucky for you, many of our other branches & sales reps have started creating their own! Check out the hashtag #mymayeshpull to see what everyone's doing, and be sure to ask your rep about them!
We hope this post helped you understand the process a bit more, and stay tuned for some exciting news regarding Mayesh Pulls!