Every year we're asked if we're going to continue doing our own Mayesh Lonely Bouquet, and every year, the answer is a resounding YES! We love this event just as much as you do, so we're excited to announce that this year's Lonely Bouquet Design Day will be held on Wednesday, June 28th at all Mayesh locations.
For those of you who are not familiar with The Lonely Bouquet, here is a quick summary: it is a global initiative with a goal of making strangers happy with flowers. Participants create a small bouquet, add a “take me” tag, and leave the bouquet somewhere public to be found and taken home. It’s a simple but powerful idea.
Our marketing director, Yvonne, was able to connect with Emily Avenson, of Fleuropen, who launched (inter)National Lonely Bouquet Day back in 2013 to encourage participation from others. I asked Emily how she came up with the name “Lonely Bouquet” and she said, “… I tried to think of something that would appeal to the average passer-by. People often hesitate to take the flowers, and the word “lonely” seemed like something that would trigger an empathetic response and encourage someone to take the flowers home, whether they “need” them or not.”
Emily wanted emphasize “the importance of spreading happiness, love, and good. Whether you choose to participate in the Lonely Bouquet project or find your own special way of cultivating kindness, the world we live in can use all of the flower-power that we have. It might seem silly to think that a small bunch of flowers can make a difference… but it can, and it does.”
WHEN:
Wednesday, June 28th (during store hours)
WHERE:
At all Mayesh locations nationwide
Mayesh will provide an array of flowers free of charge to design your lonely bouquet on June 28, 2017. Local Mayesh customers must come to their Mayesh location to design their bouquet.