Mayesh Design Star: Commercial Floristry

Step into the world of commercial floristry with our Design Star, Ashley Overholser of Primavera in Atlanta, GA! In this first episode of our three-part series, Ashley pulls back the curtain on her approach to commercial floristry, offering invaluable insights for florists looking to expand their business or refine their commercial techniques.

Follow Ashley's workflow as she navigates the unique challenges of commercial floral design. Our journey begins at Mayesh Atlanta, where Ashley collaborates with her Mayesh sales rep to source her flowers, sharing pro tips on selecting flowers that offer both visual impact and longevity – crucial factors in high-traffic commercial spaces.

Next Ashley heads over to Banshee, one of her restaurant clients, to create a design for their bar. This hands-on demonstration showcases how to balance artistic vision with practical considerations, crafting designs that enhance the space without impeding service or patron comfort.

Throughout the video, Ashley covers the following:

• Strategically choosing flowers and foliage for commercial durability
• Nurturing profitable relationships with wholesalers and commercial clients
• Adapting designs to complement various commercial environments
• Creating high-impact arrangements that keep clients coming back

Tune in and let Ashley Overholser guide you through the world of commercial floral design!