Mornings with Mayesh: Corporate Floristry w/ Ashley Overholser

In our latest episode of Mornings with Mayesh, I welcomed Ashley Overholser of Primavera for a powerful conversation about the transformative power of floral design. Ashley shared her personal journey of discovering flowers as a path to healing and how she built a successful corporate floral design business.

This episode delves into the intersection of creativity and mental health, with Ashley offering insights from her experience with "The Artist's Way" and how it shaped her artistic approach. She pulls back the curtain on corporate floristry, sharing both the challenges and rewards of this specialized field while offering practical advice for designers looking to enter the corporate market.

Whether you missed the live broadcast or want to revisit the conversation, this episode offers valuable insights for both established florists and those just beginning their floral journey.

Watch the full video or listen to the podcast replay below to discover Ashley's story and expert tips for success in corporate floristry.

SHOW NOTES

• Your journey with flowers seems deeply personal. Can you tell us about the role flowers played in your healing and recovery process?
  
  
• I understand Julia Cameron's 'The Artist's Way' had a significant impact on you. How did this book influence your approach to floral design?
  • https://www.amazon.com/Artists-Way-25th-Anniversary/dp/0143129252
    
    
  • Join the Women In Floriculture WhatsApp group here: https://chat.whatsapp.com/HvpJesWJVoy4fTVU92GtLy and check out their Instagram page: https://www.instagram.com/_womeninfloriculture/ 
    
    
• What led you to focus specifically on corporate floristry among all the paths available in the floral industry?
  
  
• Can you walk us through what a typical week looks like for a corporate florist? What might surprise people about this specialty?
  
  
• What do you find most rewarding about corporate floristry that other florists might not realize?
  
  
• For designers considering corporate work, what key skills or qualities would you say are essential for success?
  
  
• Could you share a challenging moment in your corporate floral journey and how you overcame it?

Connect:

• https://www.primaverafloralco.com/
• https://www.instagram.com/primavera.blooms 

CLOSING

I want to take a moment to express my heartfelt gratitude to all of you who have made Mornings with Mayesh part of your 2024. Your dedication to tuning in, engaging with our guests, and being part of this incredible floral community has made this year truly special.

Whether you've been with us since the beginning or just discovered us recently, your support has helped create a space where we can share knowledge, inspire creativity, and strengthen our floral industry together.

To our guests who have generously shared their expertise and experiences, and to our listeners who make time for us in their busy schedules – thank you. You're the reason we keep doing what we do, and we can't wait to bring you more inspiring conversations and valuable insights in the coming year.

Here's to you, our amazing floral community, and cheers to many more mornings together! I want to wish you a very merry holiday and happy new year. Stay tuned for the next show and I’ll see you in 2025!