Mornings with Mayesh: The Floral Business of Brand Collaborations
In our latest episode of Mornings with Mayesh, I had the pleasure of sitting down with Erice McNeff of Everboom Floral Design, a talented floral designer and our latest Mayesh Design Star, who has masterfully bridged the gap between traditional wedding floristry and cutting-edge brand activations. This episode is a must-watch for anyone looking to elevate their floral design career and explore new avenues in the industry.
Erice took us on a journey through her floral story, from her early days of arranging bouquets to becoming a sought-after designer for major brand collaborations. With candor and insight, she shared her experiences, challenges, and triumphs, offering a wealth of knowledge for both seasoned professionals and budding florists alike.
Key highlights of our conversation include:
- The evolution of Erice's career and how she transitioned into brand work
- Crucial differences between designing for weddings versus corporate clients
- Strategies for pricing your work confidently and knowing your worth
- Navigating the tricky waters of "exposure" opportunities
- Advice for newcomers on building a strong portfolio and client base
Whether you're curious about expanding your floral design business into brand collaborations, or you're simply looking for inspiration to take your craft to the next level, this episode provides invaluable insights and practical tips.
Dive into the podcast or video replay below and prepare to be inspired by Erice's passion, creativity, and business acumen. Don't forget to leave your thoughts and questions in the comments – we'd love to hear how this episode resonates with your own floral journey!
Below are the podcast, video replay, and the show recap:
SHOW NOTES
- First, tell us a bit more about yourself and your flower story?
- Your Design Star series on Brand Activation really took us through the process from start to finish. Can you tell us how you got started designing for brands, and how you approach these collaborations now versus at the beginning?
- What would you say the biggest differences between working with brands and working with brides are?
- What would your dream brand be to work with?
- In your first video you discussed pricing, more specifically, knowing your worth and charging to reflect that. Did it take you a while to get to a point where you felt comfortable charging what you really needed to make money, not just break even? For both weddings and brand work.
- When you’re asked to do something free for “exposure” and you politely decline, are most brands receptive and willing to pay your fee, or do you find that they typically move on?
- Are there any cases in which you actually do think it would be beneficial to do it for exposure, or are those cases pretty rare?
- What advice would you give to someone just starting out - who is still building their portfolio and their confidence… should they come right out of the gate charging a higher rate or is it best to work up to it?
Connect:
Published by
Yvonne Ashton
on