If you've decided to pivot your business, you may be wondering now what? Drew Rios of Rogue&Fox Floral Co joined me to dig into the topic of pivoting - steps to take, business tips, resources, and how she pivoted successfully! This is a very informative episode that you don't want to miss!
Podcast replay, video replay, and show notes:
SHOW NOTES
- Before we begin, please introduce yourselves and tell us a bit about your flower journey?
- How has COVID-19 impacted our industry and how can we prepare mentally for the shift?
- What are some business tips that you have for surviving this shift?
- floral order tips
- sales tips
- go beyond Instagram
- hitting the pavement
- offering incentives
- taking good quality photos of your work - connect with Nicole about doing a live about this?
- connecting with your followers & respond, interact, what are they thinking
- What are some government resources that we should know about?
- LA - LA Regional Covid fund
- SBA.gov
- Paycheck Protection Program
- EIDL
- Unemployment
- Let’s say we have some viewers who are watching that have decided to pivot, now what?
- Steps you need to take first
- 1. Ask yourself: what do you want to achieve? Be specific.
- e.g. I want to make 10,000 by Sept 1st
- I want to reach 500 followers by December 1, 2020
- Drew sets weekly goals.
- 2. Ask yourself: what do people need?
- 3. Look at 5-10 business that have successfully pivoted? Reach out, ask how they did, what was successful.
- Business Resources:
- What are your suggestions for people on how to evaluate what they need right now?
- Simple living during these difficult times while you pivot your business
- Viewer questions?
- Ann:
- Does pivoting include a move toward more live plants and/or more local sourcing of live and cut?
- @sowoodrightnow: What are some small ways to take action when the long game seems overwhelming?
- @baylesblooms: What do you know now that you wish you knew when starting your business?
- Kessiah:
- What are recommendations on strategies to scale for small and new floral design businesses?
- How do you reach a larger market and then scale to meet demand but remain profitable?
Connect with Drew: