Amy Balsters, of Amy Nicole Floral, joined me for a very in-depth conversation about how to make social media and Instagram work for you and grow your business. Guys, this episode is 2 hours long, but we cover so much ground - from how to craft your best bio, to captions, hashtags, increasing engagement, and so much more. I promise it is worth the time to watch!
Here are the video, podcast replay, and show notes:
SHOW NOTES
- I think it is safe to say that florists and their clients love Instagram. Before we dive into Instagram, are there other platforms that you think we should be visible on?
- You must be on Pinterest
- Facebook
- Amy
- Take imperfect action!
- I don’t have to, I get to!
- Back to Instagram - starting with the profile - what should businesses do to leverage their profile to their maximum benefit?
- work with some that can help with copy - Yassir??
- Include a CTA
- Have a picture of yourself for your bio
- This is your elevator pitch
- Your location
- Linktree https://linktr.ee/ / or use your own webpage to create a Linktree type of landing page. Examples:
- What strategies can floral businesses use to grow their following?
- Do you plan out your posts & stories ahead of time?
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- Think of all of the questions that you get asked?
- when people ask what you do?
- what do people ask during consultations?
- talk about your process & behind the scenes
- Do your number of followers matter?
- Botanical Brouchaha - did a study about how wedding couples select their florist. One question was about whether or not clients care about follower numbers, etc:
- Editing images:
- App that Amy uses for image - Retouch
- Amanda: I’d love to know what Amy thinks about IG posting in groups/like batches of 3 to keep things looking like a showcase?
- What are your tips for writing good captions?
- do not write from a sales perspective, but rather a connection perspective.
- Use CTA’s and sometimes lead with a CTA
- double tap if …
- Click the link in the bio to …
- Tag a friend that needs to hear this …
- Be authentic to who you are and your brand and write the way you talk.
- How do our viewers figure out the best hashtags to use to get noticed?
- use geo hashtag for your local demographic
- Amy - uses hashtags to catalog her own work.
- Yvonne - use personas & reverse engineering:
- find the hashtags that your dream client follows - these may not be relevant to your business;
- when searching pay attention to the ones that autopopulate and see if they fit what you are looking for.
- Check out the top content under these hashtags to see what content really resonates with your ideal customers. This will help you create content that will perform well.
- What do you do to increase your social media engagement?
- follow Sweet Root Village to study the way their stories
- IG Stories
- Most of Amy’s engagement happens in DM’s
- You go live often - can you share your strategy for your lives?
- How do you measure your social media success?
- This is where your marketing funnel comes into play, so that you can track what traffic and leads come in through your various social media and marketing activities.
- Do you spend money on social media ads?
If you are interested in learning more about Amy and her class & workshop be sure to check out: https://linktr.ee/amynicolefloral.
If you are interested in becoming a Mayesh customer, then be sure to click the link below to register.