Mornings with Mayesh: Instagram & Social Media Marketing with Amy Balsters

Amy Balsters, of Amy Nicole Floral, joined me for a very in-depth conversation about how to make social media and Instagram work for you and grow your business. Guys, this episode is 2 hours long, but we cover so much ground - from how to craft your best bio, to captions, hashtags, increasing engagement, and so much more. I promise it is worth the time to watch!

Here are the video, podcast replay, and show notes:

SHOW NOTES

• I think it is safe to say that florists and their clients love Instagram. Before we dive into Instagram, are there other platforms that you think we should be visible on?
  • Pinterest
  • Facebook
  • Learning Tailwind https://www.tailwindapp.com/ 
  • You must be on Pinterest
  • Facebook
  • Amy
    • Take imperfect action!
    • I don’t have to, I get to!
      
      
• Back to Instagram - starting with the profile - what should businesses do to leverage their profile to their maximum benefit?
  • work with some that can help with copy - Yassir??
  • Include a CTA
  • Have a picture of yourself for your bio
  • This is your elevator pitch
  • Your location
  • Linktree https://linktr.ee/ / or use your own webpage to create a Linktree type of landing page. Examples:
    
    • https://linktr.ee/amynicolefloral
    • https://www.mayesh.com/instagram
      
      

• What strategies can floral businesses use to grow their following?
  
  
• Do you plan out your posts & stories ahead of time?
  • Preview https://thepreviewapp.com/
  • Planoly https://www.planoly.com/

• • Think of all of the questions that you get asked?
    • when people ask what you do?
    • what do people ask during consultations?
    • talk about your process & behind the scenes

• Do your number of followers matter?
  • Botanical Brouchaha - did a study about how wedding couples select their florist. One question was about whether or not clients care about follower numbers, etc:
    
    • https://www.botanicalbrouhaha.com/couples-speak-on-choosing-a-wedding-florist/ 

• Editing images:
  • App that Amy uses for image - Retouch
    
    • https://apps.apple.com/us/app/touchretouch/id373311252

• Amanda: I’d love to know what Amy thinks about IG posting in groups/like batches of 3 to keep things looking like a showcase?
  
  
• What are your tips for writing good captions?
  • do not write from a sales perspective, but rather a connection perspective. 
  • Use CTA’s and sometimes lead with a CTA
    • double tap if …
    • Click the link in the bio to … 
    • Tag a friend that needs to hear this … 
  • Be authentic to who you are and your brand and write the way you talk. 
    
    

• How do our viewers figure out the best hashtags to use to get noticed?
  • use geo hashtag for your local demographic
  • Amy - uses hashtags to catalog her own work.
  • Yvonne - use personas & reverse engineering:
    • find the hashtags that your dream client follows - these may not be relevant to your business; 
    • when searching pay attention to the ones that autopopulate and see if they fit what you are looking for.
    • Check out the top content under these hashtags to see what content really resonates with your ideal customers. This will help you create content that will perform well.
      
      
• What do you do to increase your social media engagement?
  • follow Sweet Root Village to study the way their stories
    • https://www.instagram.com/sweetrootvillage/
  • IG Stories
  • Most of Amy’s engagement happens in DM’s
    
    
• You go live often - can you share your strategy for your lives?
  • How to go live & create video content: https://blog.mayesh.com/mwm-how-to-create-video-content
    
    
• How do you measure your social media success?
  
  • This is where your marketing funnel comes into play, so that you can track what traffic and leads come in through your various social media and marketing activities.
    
    
• Do you spend money on social media ads?

If you are interested in learning more about Amy and her class & workshop be sure to check out: https://linktr.ee/amynicolefloral.

If you are interested in becoming a Mayesh customer, then be sure to click the link below to register.