Mornings with Mayesh: Meet 4th Gen Florist, Nicole Palazzo

What does a century-old family-run floral shop look like? I’m excited for you to meet Nicole Palazzo of City Line Florist. She is a 4th generation florist and will be able to share with you the in’s and out’s of running a business that has been around for 104 years. I can guarantee that much has been learned along this amazing journey and I’m so excited to share a few of those stories today! Afterward, Sheila Santiago, the Director of Development of SAF, will be joining us to chat about the upcoming SAF Next Gen Live! event happening here in South Florida! Grab your coffee and join the conversation!

Podcast, video replay & show notes:

SHOW NOTES

• Before we get started, can you introduce yourself and share a bit about your flower story?
  
  
• You are a 4th generation florist. Can you share what it has been like growing up in the industry?
  
  
• What do you and others in the family business do to stay current and fresh not only in the design aspect but all aspects of the business?
• Gravity Free - best website for retail flower shops https://www.gravityfree.com/
  
• I’m sure City Line Florist has been faced with tough times at some point. Can you share a story of one of those moments and how you all pulled through?

• What is your favorite moment so far with working at the flower shop?
  
  
• I know that you are 100% dedicated to the floral industry. Can you tell me what ways you have found to get involved beyond City Line Florist? 
  
  
• And speaking of the industry and getting involved. I wanted to bring on our 2nd guest so that we can talk about SAF Next Gen Live!.
  
  
• As Nicole did earlier, for those who may not know who you are, can you introduce yourself and tell us about your flower story?
  
  
• Sheila, can you tell us about SAF Next Gen Live!?
  
  
• Nicole, which part of the event are you most excited about?
  
  
• (Sheila) There are many educational and networking types of opportunities available in our industry and people’s budgets are limited - why should someone consider registering?
• https://safnow.org/events-education/next-gen-live/ 
• https://www.facebook.com/groups/nextgenfloralpros
  
  
• You both are highly involved in the industry. If you could look 10, 20, 30 years into the future, where would you hope to see our industry, or what changes do you think are coming?

CONNECT

• https://www.instagram.com/citylineflorist/ 
• https://www.citylineflorist.com/ 
• https://safnow.org/events-education/next-gen-live/ 
• https://www.instagram.com/societyofamericanflorists/
• https://www.facebook.com/groups/nextgenfloralpros