Why should you care about SEO? What is SEO - search engine optimization? How can you improve your SEO? So many questions and with only so many hours in a day, where do you start?
That is why we asked Eric Wu, an SEO, Product Manager, and Marketing Technologist from BloomNation to sit down with us for a live chat about SEO for florists. Search engine optimization is an ambitious topic, but I think this is a good starter conversation to kick-start your journey or at least have a better understanding of this subject matter. So if you weren't able to make it or had to leave early, I hope you enjoy the video replay below.
Throughout the discussion, Eric reviewed some great resources and tools, and I wanted to make sure to provide a list for your reference.
Resources
- BloomNation resource center: http://www.bloomnation.com/resourcecenter/
- BloomNation SEO articles: http://www.bloomnation.com/resourcecenter/tag/seo/
- https://moz.com/
- https://www.seroundtable.com/
- http://searchengineland.com/
Tools
- Google Webmaster Tools https://www.google.com/webmasters/
- Google Analytics https://www.google.com/analytics
- Screaming Frog https://www.screamingfrog.co.uk/
- SEMRush https://www.semrush.com/
I want to thank Eric Wu, David Schwartz and BloomNation for braving live video with us!! You guys rock! I also wanted to give a quick run-down about BloomNation for anyone who may not know about this company. First, I like what they offer florists and think what they are doing is great. They are not a wire service but more of a technology company that provides a web platform to build a website to sell your floral designs. The websites are excellent when it comes to user experience and you, the florist, have complete control over what is offered, pricing, etc. Bloomnation will also send a photographer out to capture professional pictures for the florist in addition to their continuous work on SEO (so the florists get found). The only risk to the florist is the time it takes to set everything up and change. While we know each florist business has their unique circumstances, I think it is well worth your time to look into BloomNation. To check it out, click here.