Flower Math: Calculating Rose Petals

Ready for some fun flower math?! We're bringing back an oldie but goodie, where David Dahlson from...

A Florist’s Guide to Mastering Valentine's Day

Valentine's Day presents unique challenges for floral businesses as they face high customer...

It's Pinching Season!

Let’s talk about the power of the “pinch”! While we are all gearing up for the most wonderful time...

Brown Roses in Fall: Navigating Supply Issues and Substitutions

As the leaves continue to change and the crisp autumn breeze sweeps through the air, we find...

Alexandra Farms Garden & Spray Rose Guide

Dive into the world of Alexandra Farms roses with us in Mayesh's newest educational guide,...

Florist Interview: Amber Lynn

In this captivating interview, you'll uncover Amber's aspirations to uplift fellow florists, foster...