Mornings with Mayesh: How to Become a Hotel Florist

Mornings with Mayesh: How to Become a Hotel Florist

The Hotel Florist, Franceska McCaughan, joined me for my latest segment of Mornings with Mayesh to discuss the hotel floral industry. In this episode, learn about what a hotel florist is, how this segment of our industry has been affected by Covid, and strategies on getting your foot in the hotels’ doors. This may be a whole new segment that you’ve never considered OR you may have been too intimidated to explore more. We are going to break it down and answer your questions.  





  • What is a Hotel Florist and why is it different than a wedding & event florist?

  • How has the Hotel Floral Industry has been affected by Covid-19 and what can florists do to add value to the hurting hospitality industry?

  • What is the best way to get your foot in the door and start working with hotels?
    • Question from @albertnfloral: Any suggestions or advice for how to get the hotel contract?
    • Who do you speak to at the hotel?

  • How is a corporate/hotel floral proposal differ from a wedding proposal?

  • How long are typical hotel floral contracts?

  • What types of floral designs are hotels looking for?

  • How much time does it entail to take care of a $5000 per month hotel contract?

  • Do you have any favorite hotel floral moments that you created?

  • Other creative ideas? Pop-up flower shops, brand activations.

  • Restructuring and ideas to create a better work-life balance.

  • Advice for florists who may be located in a smaller city - being a hotel florist is still possible.

  • How do you handle a corporate account that is behind in paying?

  • Where do you get inspiration for hotel floral design?

  • Hotel floral designs do not need specific flower varieties, which is great, but what are some product challenges that you may face as a hotel florist?

  • You are offering a free masterclass right now - tell us more about that?





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