What do watermelons have to do floral design? Find out during this Mornings with Mayesh episode as we take a deeper dive into sustainable practices with Marie-Laure Coste Dujols of Le Jardin Français.
Podcast replay, video replay, and show notes:
SHOW NOTES
- Before we get started, can you introduce yourself and share a bit of your flower story?
- Family design business (Le Jardin Francais France) outside of Paris
- Early career working with iconic French brands in Paris
- Move to Atlanta, founded Le Jardin Français US
- Offerings include weekly floral installations, floral and event design, garden design, boutique offerings, design consultation, workshops, and more
- Inspired by nature, committed to sustainability and educating customers on minimizing environmental impact.
- In your commitment to sustainability, can you tell us some of the ways that you operate to minimize the impact on the environment?
- uses the french tied system & foliage/cotton auto-locking
- Limiting environmental impact by working with seasonal product
- Composting
- Designing in water and encouraging hand-tied bouquets
- Working with your wholesaler
- A recent project with a “green” burial site
- Last week, you spoke about how your company works hard to educate your customers & community about why they should choose a hand-tied bouquet over a design arranged in a vessel. Can you tell us a bit more about how you educate your customers?
- Sample email campaign: https://mailchi.mp/lejardinfrancais/earth-day?e=342b262b88
- Sample email campaign: https://mailchi.mp/lejardinfrancais/earth-day?e=342b262b88
- You recently had a request for a “green” burial site and you used a unique design technique. First, can you tell us more about the event details and the sustainability request?
- The requirement of working with natural materials that are fully decomposable
- Casket flowers (don’t typically discuss funeral work)
- Now, can you share with us the design mechanics that you came up with to fulfill the request? And I know you have prepared some examples to share with us - let’s dig in.
- Use of watermelons in place of floral foam
- Creative/creation process
- Show & tell of the prepared watermelons - see photos below
- Erica: My question relates to the creation of arbor or installation pieces ahead of time without the use of floral foam. I’m wondering about some techniques that could be used (besides water tubing) if I’m making a piece to attach to an arbor or other structure but have to make it the day before versus on-site.
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