If you read my COVID-19 Floral Business Checklist blog post, then you saw that I recommend creating content and working on your social media during this time. Part of that, I think, is to try something new. For us, that is TikTok. We have had a TikTok account for at least a year, but have yet to post anything to it! With the majority of us sheltered in place and seeing a lot of my friends having fun with TikTok with their kids, I thought it would be fun to launch our first official TikTok #mayeshfloristchallenge!! Let's have some fun together!
But first, some of you may be asking "what the heck is TikTok?". It is a social media platform that is typically people doing activities to music. The videos range from 15 - 60 seconds. The beauty of it, though, is that while you will see lots of choreographed dances there are plenty of people creating TikToks ranging in every topics imaginable - animals, soccer drills, magic, art, ant farms, business ... pretty much anything you can think of. Seriously, I just watched a TikTok that featured a sleeping ferret that has over 2.4 million likes and 12,000 comments (you can watch at at @friendlyquest if you really want to).
Sounds fun, right?!
Here's how our TikTok #MayeshFloristChallenge will work:
- If you haven't done so already, set up a TikTok account
- Follow @mayeshwholesale on TikTok
- Then create your very own TikTok video, any way you want, with any content. Our only criteria is that it needs to feature flowers
- Use hashtag #MayeshFloristChallenge
- Side note: other hashtags that you can use to help you get found by others:
- #florist #floristchallenge #floralworkflow #floristry #florist #flowerwall #driedflowers #floristlife #fyp #foryourpage
- Side note: other hashtags that you can use to help you get found by others:
- Get the right side of your brain going and post as many TikToks as you like using our hashtag all throughout the month of April.
- Each week we will select our favorites to receive a Mayesh swag bag.
- We will send you a DM in TikTok - check your inbox - so that we can get your mailing address.
- We will send you a DM in TikTok - check your inbox - so that we can get your mailing address.
If you need help with a brief overview of how to create a video and some of the features using the app, check out this article of 11 TikTok tips for beginners. Also, if you have listened to some of my past Mornings with Mayesh shows you may have heard me mention one of my favorite marketing people that I follow, Gary Vaynerchuk (aka Gary Vee). He put out a video a few months ago talking about Instagram versus TikTok, and why we all need to start producing content on TikTok (the first part of the video). Warning: he swears A LOT, but his message is on point. You can watch that video here.
Finally, if you are looking for some inspiration here are a few florists who are already on TikTok: @maunaflorist, @stemsofatx, @intrigue_designs, @huntressflorals, and @poshpeony. And while we don't have a ton of TikToks (one just at the moment of this blog featuring my super sweet 10 year old daughter who helped create the vid), don't forget to follow us - below is our code:
Let me know if you have any questions and I am looking forward to seeing all of your amazing TikToks that you create!! Let's go!!
OFFICIAL RULES
Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age, a legal resident of, and located within, one of the 50 United States, or the District of Columbia and have a web-enabled mobile device, wireless service plan and the Instagram application at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with TikTok. By entering this contest, you understand that you are providing your information to sponsor and not to TikTok.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR ABILITY TO WIN.
CONTEST PERIOD: The Mayesh Florist Challenge (“Contest”) begins at 12:01 a.m. Eastern Time (“ET”) on 4/1/2020 and ends at 11:59 p.m. ET on 4/30/2020 (“Contest Period”).
SPONSOR: Mayesh Wholesale Florist, 5401 W 104th Street, Los Angeles, CA (“Sponsor”).
HOW TO ENTER: See description above
Note: You must have a wireless service plan for your web-enabled mobile device with your wireless service provider and a device that supports the TikTok application to enter this Contest. Data rates may apply. See your wireless service provider for pricing plan details and capabilities.
ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:
• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;
• promotes any particular political agenda or message;
• is obscene or offensive; endorses any form of hate or hate group;
• defames, misrepresents or contains disparaging remarks about other people or companies;
• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);
• contains any personal identification, such as personal names or e-mail addresses;
• contains copyrighted materials owned by others (including photographs,sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);
• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;
• contains any individual other than the entrant, without permission;
• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or
• violates any law.
Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void. By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.
By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to other Entries submitted in connection with this Contest and/or other promotions sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Entry, or that any compensation is due to entrant in connection with such Entry or other works used by Sponsor.
By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Mayesh Wholesale Florist’s TikTok or other Sponsor websites or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.
By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.
ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older, who have a web-enabled mobile device, wireless service plan and the Instagram application at time of entry. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year.
WINNER NOTIFICATION: Potential winners will be notified via TikTok Direct Message. Each potential winner will be required to reply including his/her full name and mailing address within twenty-four (24) hours of notification. If prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be notified.
PRIZES: Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of the prize is contingent upon full compliance with these Official Rules. All prize details are at Sponsor’s sole discretion.
PRIVACY: When you enter the Contest, we may collect personally identifying information about you, including your name, TikTok username and email address. Your information will not be sold or rented to third parties. Incomplete Entries are void.
LICENSE FOR USE OF ENTRIES: By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sub licensable license and right to exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo, hashtags, descriptions or comments and/or the likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.
RELEASES: By participating in this Contest, entrants agree to release Sponsor, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance, use or misuse of any prizes (or portion thereof).
OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected Entries, photos, comments, descriptions or hashtags; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, photos, comments, descriptions or hashtags, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading applications or the use of the website. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the applicable Entry Period and/or prize level in a random drawing from among all eligible, non-suspect Entries received prior to date of cancellation or termination using the judging processes detailed herein. In the event of a dispute regarding entry, Entry will be deemed made by the authorized account holder of the Instagram account associated with the Entry and he/she must comply with these Official Rules. The authorized account holder is the natural person who is assigned the Instagram username by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
Except where prohibited by law, entry constitutes permission to use each entrant’s name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail value as stated herein.