Florists and budding floral entrepreneurs know how essential visual appeal is to driving flower sales. Keeping stunning arrangements fresh is a top priority, and nothing beats a dedicated floral refrigerator to preserve the quality of delicate blooms. Displaying floral arrangements in coolers extends their lifespan and enhances their beauty. These specially designed floral coolers invite customers to easily view your expert arrangements as part of your flower shop display.
Investing in a high-quality flower cooler ensures your flowers stay fresh and vibrant. Here are some key factors to consider when shopping for the right floral cooler:
Reputation and Quality
Not all floral fridges are created equal. There are differences in quality and durability by model and manufacturer. Because of this, it’s vital to put your trust in a commercial refrigeration company with a solid reputation for reliable, long-lasting merchandise. Check the reviews of any company you plan to purchase equipment from and consider the kind of customer service and warranty they offer once the product has been purchased.
Regulate Temperature
When browsing which floral cooler best suits your needs, it is essential to consider flower cooler temperature control. The optimal temperature for cut flowers depends on the type of flowers. Still, a good rule of thumb for nontropical flowers is to set temperatures between 38 and 42 degrees Fahrenheit. Be sure to opt for the right floral cooler with digital climate controls to match the specifications of your flower arrangements.
The Right Fit and Style
Floral cooler size and style are other important considerations. This includes floor space within your store and the storage capacity needed for your products. If you plan to store many arrangements, it will require plenty of room for them to “breathe.” Keeping too many flowers inside one cooler can cause premature wilting and other damage.
On the other hand, you don’t want too much floor space to be wasted with a cooler that’s too big for your needs. Speak with an expert to determine the capacity you need and the most appropriate size to fit in your shop without blocking customers and interrupting traffic flow. Open air coolers or coolers with sliding or swinging doors are style options that invite customers to see the beautiful arrangements you have to offer.
Other Considerations
Consider special features like energy efficiency and display lighting when choosing a floral cooler. While an open-air cooler may seem wasteful, these models are designed with energy efficiency in mind as their blower placement enables efficient function.
Lighting is another worthwhile feature to consider. LED lighting is the best choice for flower coolers because it produces no heat and saves energy. LEDs also provide ample illumination to help your products look their best. Other design elements to account for include tempered glass, stainless steel housing, adjustable shelves and wheels for easy repositioning. Some coolers have a self-evaporating water tray that collects condensation during the defrost cycle. This eliminates the need for manual emptying and makes the cooler more convenient.
This information is courtesy of Iron Mountain Refrigeration, an expert on floral refrigeration.