Building your brand & creating content that is 100% unique to YOU as a designer is so important, especially with the sheer number of emerging floral artists in today's industry. But it's easier said than done, right?
What sets you apart from other designers? How do you attract the right clients for your business? These questions can be overwhelming and tough to articulate, but at the end of the day, you should focus on creating art and floral pieces that you love and would want at your own wedding or event, and doing a branding photoshoot, or passion project, is a great place to start.
Enter Sarah Kettler of Studio Wilde Floral in Michigan. As a relatively new florist, Sarah knew she wanted to create content that represented her brand, and this passion project turned content creation day was wildly successful, in our humble opinion. We wanted to share what she created because one, it's just too insane not to spread all over the Internet. And two, to inspire you to bring your floral fantasies into reality and invest in your business in order to attract the clientele of your dreams.
Here's a little bit about the thought process that went into this "Content Creation Day" for Studio Wilde:
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