Many of you know about and have personally experienced the short supply of flowers affecting our industry right now. The supply-demand imbalance for flowers is unprecedented in the last 30 years, so I want to take this opportunity to explain what is causing the tight market conditions and how it might impact Mother's Day and the weeks and months that follow.
Primary Causes of Supply Challenges
Increased Flower Demand
Please read the full break down on the Primary Causes of Supply Challenges in the PDF Letter below along with Mayesh's hope for the future. We ask that you do your best to communicate these challenges to your clients and help them to understand that this is an entire supply chain issue stemming from last year's shutdown, starting with the growers as they try to get back on their feet.
Open the file below to read CEO Patrick Dahlson's Letter to Customers.