Who doesn't love a trends report, right?! I recently attended WFFSA's Floral Distribution Conference this past October and was able to attend the trends session led by Sandy Schroeck AIFD PFCI. Sandy curates her trends forecast by scouring social media, shopping gift markets, looking for repetition, emerging colors, fashion, furniture and more.
Sandy's top floral trends are Urban Luxe, Modern Vibe, Brushstrokes and Fragrant Fields. Check out the pictures below and let me know which is your favorite or if you are seeing different trends in your area in the comments below!
URBAN LUXE
Key elements: Statement flowers, large foliage, high impact containers along with repetition.
MODERN VIBE
Key elements: add art back into design, negative space, contrasting elements, utilizing cold (acrylic, cement, and metal) with natural materials, transparency/iridescence, and geometric shapes.
BRUSHSTROKES
Key elements: gathered/foraged style, draws inspiration from Victorian or Renaissance paintings, short/low containers (e.g. compote) to allow a flared look, foliages, and bright colored garden style flowers.
FRAGRANT FIELDS
Key elements: using fragrant flowers like lavender, new varieties of everyday flowers, and vintage and European influences.
