Mayesh Design Star: Brand Activation Design Process

Welcome back to Erice McNeff's Design Star video series on brand activation! In this second installment, we dive deeper into the creative process behind crafting the perfect floral designs for various brands.

Erice takes us through her design process, starting with the crucial step of mood boarding. These visual collages serve as the foundation for capturing the essence, feel, and vibe of each brand. From there, she demonstrates how these mood boards inspire and guide her in creating floral arrangements that embody the brand's identity or feel for a particular event or product launch.

This behind-the-scenes look into Erice's design process highlights the importance of visual representation in brand decision-making. By presenting mood boards and corresponding floral designs, she offers brands a tangible way to envision their aesthetic direction before making final selections.

Join us as we continue to explore the intersection of branding and floral artistry, and discover how Erice brings brand identities to life through the language of flowers. 

Enjoy the video below, and let us know your thoughts in the comments!